THE REALITY

So we did the research.

We wanted to know what it actually costs to take a single from the first spark of an idea all the way to a finished release in Denver:

• PRODUCTION

• MUSIC VIDEO

• PHOTO SHOOT

• WEBSITE/MERCH STORE

• MERCH DESIGN

• ALBUM ART

• BRANDING/PROMOTION

  
  TOTAL: $12,500

If you had a heart attack seeing that number, so did we.

The truth is, outsourcing each piece of your artistry just to get the ball rolling on your dream isn’t realistic in today’s music industry.

Not because creatives don’t deserve to be paid — they do.

But because independent artists are now expected to function as entire record labels before they’ve even begun.

WHY THIS EXISTS

Take it from me — an independent artist who spent nearly a decade and tens of thousands of dollars learning this the hard way.

• I’ve paid for music videos that didn’t feel worth it.

• Studio time that didn’t translate.

• Design work that never quite captured the vision.

I know what it’s like to outsource fragments of a dream and still feel like no one sees it the way you do.

That experience is exactly why we built something different.

With nearly 30 years of combined industry experience, we kept the best of what Denver has to offer, cut the mile-long contracts and inflated overhead, and turned it into something more intentional.

Not a bundle.
A launch plan.

WHAT OVERTURE IS

Overture is a start-to-finish artist development program designed to give you your first real release — not just a song.

Develop → Create → Launch → Platform

You walk away with:

• A fully produced single

• A cinematic music video

• An artist photo shoot

• Album artwork and merch design

• A starter website with a built-in store

• Optional ad campaign setup

• Creative direction from start to finish

Everything working together, with you in the drivers seat.

It’s your vision, our symphony.

INVESTMENT

Typical independent launch cost: $10,000+
Overture Pilot: $5,000

Less than half the traditional route — not because it’s lesser work,
but because it’s a cohesive process without agency overhead.

• Professional work.

• Made with love by indie artists, for indie artists.

Payment plans available for selected artists.

WHY ONLY FIVE ARTISTS

This is a pilot program.

We’re only selecting five artists this year so every project gets the time, care, and creative depth it deserves.

No assembly lines.
No rushed releases.
Just intentional development.

WHO THIS IS FOR

Overture is best for artists who:

• Haven’t released a fully developed project yet

• Are ready to invest in a real foundation

• Want guidance, not just services

• Care about vision, not just content

WHAT YOU WALK AWAY WITH

Not just assets — a starting point.

• Your first complete release

• A visual identity

• A platform you control

• Launch content for future music

• A repeatable rollout model

Momentum instead of guesswork.

REAL TALK

If it sounds too good to be true, we understand.

We’re not promising virality.
We’re not promising a golden ticket.

We’re offering something much more real:

An honest beginning.
A body of work you’re proud of.
A foundation you can build on for years.

It only sounds like a pipe dream until you decide to begin.

What’s next?

If you’re ready to stop piecing things together and finally launch your first real release:

Apply for the Overture Pilot
*Only 5 artists will be selected*

Let’s turn your vision into a symphony of new beginnings.